A Study of Intrinsic and Extrinsic Factors Influencing Consumer Buying Behaviour Online
Author:
Affiliation:
1. Teena Bagga, Assistant Professor, Department of Information Technology, Amity Business School, Noida, India.
2. Manas Bhatt, MBA (Marketing and IT), Amity Business School, Noida, India.
Abstract
Publisher
SAGE Publications
Link
http://journals.sagepub.com/doi/pdf/10.1177/2319510X13483515
Reference33 articles.
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