Learning from Giants - Exploring, Classifying and Analysing Existing Knowledge on Market Research
Author:
Affiliation:
1. EM Lyon
2. Bentley College
3. Henley Management College
Publisher
SAGE Publications
Subject
Marketing,Economics and Econometrics,Business and International Management
Link
http://journals.sagepub.com/doi/pdf/10.1177/147078530704900208
Reference55 articles.
1. Using Extremes to Design Products and Segment Markets
2. On the Heterogeneity of Demand
3. A Segmentation Model for the Targeted Marketing of Consumer Durables
4. Through the Paradigm Funnel: A Conceptual Tool for Literature Analysis
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