The Choice between a Fivepoint and a Ten-point Scale in the Framework of Customer Satisfaction Measurement
Author:
Affiliation:
1. New University of Lisbon
Publisher
SAGE Publications
Subject
Marketing,Economics and Econometrics,Business and International Management
Link
http://journals.sagepub.com/doi/pdf/10.1177/147078530704900305
Reference30 articles.
1. Research on Survey Quality
2. Feeling Thermometers Versus 7-Point Scales
3. The Reliability of Survey Attitude Measurement
4. Social Indicators of Well-Being
5. The role of communication and trust in explaining customer loyalty
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