Predicting Purchase Decisions with Different Conjoint Analysis Methods: A Monte Carlo Simulation
Author:
Affiliation:
1. Westphalian Wilhelms-University of Muenster
2. Alstom Schweiz AG
Publisher
SAGE Publications
Subject
Marketing,Economics and Econometrics,Business and International Management
Link
http://journals.sagepub.com/doi/pdf/10.1177/147078530704900306
Reference48 articles.
1. Similarities in Choice Behavior Across Product Categories
2. Using Extremes to Design Products and Segment Markets
3. Incorporating Prior Knowledge into the Analysis of Conjoint Studies
4. On the Heterogeneity of Demand
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