Public interest in Invisalign in developed and developing countries: A Google Trends analysis

Abstract

Objective: To investigate long-term changes and possible seasonal variations in Google search volumes related to Invisalign in developed and developing countries. Design: Cross-sectional, Google search-based study. Methods: Google Trends (GT) was accessed to retrieve the Relative Search Volume (RSV) of Google queries related to the search term ‘Invisalign’ in 10 countries selected on the basis of population size, Internet usage and socioeconomic criteria between 1 January 2004 and 30 June 2021. The countries examined were the following: Australia, Brazil, Italy, Mexico, Philippines, Saudi Arabia, Spain, Thailand, UK and USA. By applying the time series decomposition method, the trend component and the seasonal variation were identified. Results: Overall, RSVs regarding Invisalign have increased significantly in all countries with the developed countries outperforming developing countries throughout most of the observation period. There was no meaningful pattern when the trends were compared either on a monthly or quarterly basis. Similar peaks and valleys were found in Australia - Brazil, UK - USA, Italy - Spain and Saudi Arabia - Philippines - Thailand. Conclusions: Public interest in online information for Invisalign has grown significantly over the years across countries of diverse socioeconomic and cultural backgrounds while seasonal patterns were observed in the related Google searches. Seasonal fluctuations seemed to follow the academic calendar. The study results may have direct implications on practice management and professional development.