Female Bicyclists and Interest in Dress: Validation with Multiple Measures

Abstract

Differences in the use of and interest in sport clothing of 56 female bicyclists at two levels of involvement in bicycling were examined. Two data collection methods-qualitative open-ended interviews and quantitative questionnaires-were employed for triangulation of measures. Similarities were found between the two groups in their interest in attracting attention, satisfaction with appearance, modesty, and choice of role appropriate dress. Cyclists differed in concern with attractiveness, dressing correctly, and conforming with dress. Parallels in strength and direction of findings between the qualitative and quantitative results indicated validity of the findings. Discrepancies in findings related to Conformity illustrated the need for caution when using only one type of measure.