Types of Apparel Mass Customization and Levels of Modularity and Variety

Abstract

Mass-customization (MC) is a hybrid of mass production and customization, and it offers potential solutions for problems in the apparel industry. This theoretical study contemplates on the contradicting concepts that are combined in the configuration of apparel MC. The study uses the segmentation principle of the Theory of Inventive Problem Solving for an analysis framework. Terms for apparel MC including the levels of modularity and variety and the attributes of design and fit are clarified. This study provides a theoretically grounded explanation of how an effective implementation of apparel MC can solve existing problems in the ready-to-wear industry. To offer a managerial tool to identify an efficient scope of apparel MC, this study proposed structured categories of apparel MC in a matrix based on modularity and variety levels for the attributes of design and fit. Examples of the implementation of MC using the proposed matrix were also provided.