Rural Consumers' Online Shopping for Food and Fiber Products as a Form of Outshopping-Reference-Cited by-同舟云学术

Rural Consumers' Online Shopping for Food and Fiber Products as a Form of Outshopping

Published:2008-06-04 Issue:1 Volume:27 Page:3-30
ISSN:0887-302X
Container-title:Clothing and Textiles Research Journal
language:en
Short-container-title:Clothing and Textiles Research Journal

Author:

Lennon Sharron J.¹,Ha Young²,Johnson Kim K. P.³,Jasper Cynthia R.⁴,Damhorst Mary Lynn⁵,Lyons Nancy⁶

Affiliation:

1. University of Delaware, Newark,

2. University of Nebraska, Lincoln

3. University of Minnesota, St. Paul

4. University of Wisconsin, Madison

5. Iowa State University, Ames

6. South Dakota State University, Brookings

Abstract

The purpose of the research was to longitudinally investigate rural consumers' online shopping for food and fiber products as a function of satisfaction with local retailing and outshopping. Innovation diffusion theory was used to guide the research. Eight hundred seventy-nine rural consumers from 11 states completed surveys twice (in 2000 and 2003). Data were analyzed using structural equation modeling and analyses of variance. Dissatisfaction with local retailing in 2000 was a powerful driver of outshopping, beliefs about online shopping, and online shopping (both in 2000 and in 2003). Outshopping was positively related to online shopping at both points in time, suggesting that variables found to affect outshopping in the literature may affect online shopping in a similar way.

Publisher

SAGE Publications

Subject

Polymers and Plastics,General Business, Management and Accounting,Materials Science (miscellaneous),Business, Management and Accounting (miscellaneous)

Link

http://journals.sagepub.com/doi/pdf/10.1177/0887302X07313625

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