Affiliation:
1. Shelby H. Carter Professor of Global Business
Marketing at the University of Texas at Austin.
2. University of Texas at Austin, and is CIBER's director
of academic programs.
Abstract
The globalization of business education involves much more than the inclusion of more international business courses in the curriculum and the infusion of more international materials into all business courses. Like their corporate counterparts, business schools themselves need to become global institutions with operations in various parts of the world to enable faculty, students, and executive clients to gain international expertise and to provide regular and diverse global inputs into the educational process. Since most schools lack the resources to achieve a global reach by themselves, the best course generally involves the establishment of strategic alliances with foreign business schools. This article examines the nature of these alliances and suggests the many joint activities in which alliance partners can engage.
Subject
Marketing,Business and International Management
Cited by
8 articles.
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