Affiliation:
1. University of Michigan and research director for
marketing at the William Davidson Institute.
Abstract
Drawing both on the literature as well as field research on companies operating in transitional economies, this article describes the ways in which marketing environments in transitional economies are typically different from those in more developed countries, as well as recent trends in these environments. Managerial implications concerning appropriate marketing strategies and tactics are then drawn, both for multinationals operating in transitional economy markets as well as local companies.
Subject
Marketing,Business and International Management
Cited by
116 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献