The female chief communication officer: An exploration into her leadership traits

Abstract

This study uses leadership theory, specifically leadership styles, to explore the leadership traits female Chief Communication Officers (CCOs) believe they exhibit. A qualitative, phenomenological design is used to conduct in-depth interviews with female CCOs for this exploration. This study found female CCOs believe they exhibit a combination of transactional (managerial) and transformational (relationship-building) leadership traits, as well as leadership traits that are not necessarily associated with either leadership style, such as being a constant learner and having humility. Additionally, these women identify these leadership traits as strengths or areas for improvement, emphasizing their desire to be effective leaders.