Acknowledging power: The application of Kaupapa Māori principles and processes to developing a new approach to organisation–public engagement

Author:

Love Tyron1,Tilley Elspeth2

Affiliation:

1. Department of Management, Marketing and Entrepreneurship, University of Canterbury, New Zealand

2. School of English and Media Studies, Massey University, New Zealand

Abstract

This article argues for recognition of the value and relevance of Indigenous knowledges about principles and practices of engagement to theory building and praxis in organisation–public engagement. Specifically, in this article, the Kaupapa Māori body of knowledge and practice that has developed around Indigenous/non-Indigenous engagement in Aotearoa New Zealand is identified as a valid source of insight for the analogous situation of organisation–public engagement where power imbalance is inherent. Selected Kaupapa Māori principles are proposed for their ability to provide pertinent alternatives to mechanistic approaches at each stage of the engagement process.

Publisher

SAGE Publications

Subject

Marketing,Organizational Behavior and Human Resource Management,Strategy and Management,Linguistics and Language,Communication

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