Understanding and addressing the gaps: Generational perspectives on public relations leadership development in the United States

Abstract

This qualitative study is the first known effort to define the differing perceptions of public relations leadership at three distinct career points, and explore the leadership development gaps and needs from these varied perspectives. Semi-structured interviews with senior public relations practitioners, young professionals and current students in the United States bring needed depth and clarity to prior scholarship on leadership development, a growing concern within the public relations industry around the world. Additionally, the findings pinpoint leadership development best practices for better infusing leadership development into undergraduate public relations education, and into training and development programs for young professionals.