Disciplinary approaches and theories in Argentinian public relations undergraduate programmes

Author:

Sadi Gabriel1ORCID,Ferrari Maria Aparecida2

Affiliation:

1. University of Huddersfield, Huddersfield, UK

2. School of Communications and Arts, Universidade de São Paulo, São Paulo, Brazil

Abstract

The purpose of this study is to verify the utilisation of the existing public relations general approaches and theories at a global scale in the public relations undergraduate programmes of the five leading Argentinian universities. A qualitative approach with an exploratory scope that employs data collection techniques such as the qualitative content analysis of academic documents, semi-structured in-depth interviews and structured surveys for ascertaining theoretical loading are used. Results reveal that public relations undergraduate programmes in Argentina present a markedly professional character and prefer theoretical frameworks linked to the functionalist tradition.

Publisher

SAGE Publications

Subject

Marketing,Organizational Behavior and Human Resource Management,Strategy and Management,Linguistics and Language,Communication

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