Affiliation:
1. The Hebrew University of Jerusalem, Israel
2. The University of Haifa, Israel
Abstract
This article explores body–voice entanglements in TikTok through the prism of ventriloquism. It suggests that TikTok is an app of network ventriloquism, that is, an audiovisual technology–based web of dissociations and reconfigurations of users’ bodies and voices. Yiddish serves as a case study for how TikTok’s features build an infrastructure for language, heritage, and cultural activism. We analyze YiddishToks as an instantiation of the ways TikTokers embody actual technolinguistic and ventriloquistic interconnections as well as bond with past generations. YiddishTokers interlace times and spaces and recontextualize Yiddish media history. TikTok’s algorithm participates in this reanimation of Yiddish’s past; it is a transparent, audible director that prompts the network off-stage. TikTok is an algorithmic network ventriloquism app that mediates between human and non-human voices.
Funder
H2020 European Research Council
Subject
Sociology and Political Science,Communication
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