Affiliation:
1. West Chester University, USA,
Abstract
Mainstream media messages contain limited, distorted and negative images of Native Americans, thus promoting continued ethnic marginalization. Community-oriented online venues like the viral video sites have opened up new platforms for depiction. This study employed a quantitative content analysis to examine a sample of YouTube videos relating to Native Americans. The findings reveal a number of promising patterns, suggesting that messages broadcast by viral video sites may depart from the rigid stereotypical depictions of Native Americans in traditional media.
Subject
Sociology and Political Science,Communication
Cited by
15 articles.
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