Technical code and the social construction of the internet

Author:

Flanagin Andrew J.1,Flanagin Craig2,Flanagin Jon3

Affiliation:

1. University of California, Santa Barbara, USA,

2. New York, New York, USA

3. University of South Dakota, USA

Abstract

This article employs and extends the concept of technical code (Feenberg, 1992, 1995a, 1995b) to examine the current state of the internet. The notion of technical code — the cultural and social assumptions and values that become manifest in a technology’s physical and structural forms — is invoked to examine design characteristics of the internet that, in turn, reflect and provide opportunities for important social outcomes. Overall, the internet’s technical design supports interoperability and open access, while suggesting an enormous capacity for personalization and innovation. In turn, these technical features support the emergence of myriad collective social activities, resulting in a sense of individual empowerment achieved through enhanced agency. Significant countervailing forces, however, inhibit this potential. By examining the values, priorities, and assumptions that have become built into the internet, both technically and socially, the present analysis clarifies this tension and serves to frame the internet’s potential at this critical time in its evolution.

Publisher

SAGE Publications

Subject

Sociology and Political Science,Communication

Reference47 articles.

1. Conceptualizing Information Technology as Organization, and Vice Versa

2. Beniger, J.R. ( 1996) ‘Who Shall Control Cyberspace?’, in L. Strate, R. Jacobson and S.B. Gibson (eds) Communication and Cyberspace: Social Interaction in an Electronic Environment , pp. 49-58. Cresskill, NJ: Hampton Press.

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