Why do women bloggers use social media? Recreation and information motivations outweigh engagement motivations

Abstract

Analyses of survey results from a random sample of women bloggers ( N = 298) show three motivations drive women to use social media – information, engagement, and recreation. The recreation motivation outweighs the other two motivations in predicting frequency of social media use. However, when differences between Facebook, Twitter, and other social media were considered, results show women bloggers turn to social media in general for recreation, but to Facebook for engagement and to Twitter for information. Findings also show that psychological needs for affiliation and self-disclosure are related to the engagement motivation, and self-disclosure is associated with the information motivation. The results are discussed in relation to need theory.