Reconceptualizing ‘flaming’ and other problematic messages

Abstract

Researchers examining ‘flaming’ - defined as hostile and aggressive interactions via text-based computer mediated-communication - have proposed theoretical frameworks to explain possible causes. However, precise conceptual and operational definitions of ‘flaming’ have yet to be established, which has implications for understanding this phenomenon. Consequently, we propose an interactional- normative framework that focuses on interpretations of messages from multiple perspectives in the situated and evolving context of appropriateness norms. This framework incorporates intentionality and individuals’ strategic choices in language use and channel selection. We discuss the implications of this framework for research on flaming and other problematic interactions.