The end of media logics? On algorithms and agency

Abstract

We argue that algorithms are an outcome rather than a replacement of media logics, and ultimately, we advance this argument by connecting human agency to media logics. This theoretical contribution builds on the notion that technology, particularly algorithms are non-neutral, arguing for a stronger focus on the agency that goes into designing and programming them. We reflect on the limits of algorithmic agency and lay out the role of algorithms and agency for the dimensions and elements of network media logic. The article concludes with addressing questions of power, discussing algorithmic agency from both meso and macro perspectives.