A very popular blog: The internet and the possibilities of publicity

Abstract

This article outlines two modes of publicity, a publicity of promotion and a publicity of openness, and then considers their implications for traditional broadcast versus online communications. Although the structure of the internet makes it particularly good at developing a publicity of openness, the economics, regulatory structure and technology of the traditional broadcast media make them far better at developing promotional publicity. I trace a series of examples that demonstrate this inequality and discuss the implications of this disparity for the economics of attention. Ultimately, I argue, discussions of the democratic possibilities of the internet must take account of the relative lack of promotional publicity online.