Transmedia intertextualities in educational media resources: The case of BBC Schools in the United Kingdom

Abstract

The results presented are part of a wider enquiry into how educational television and the Internet are converging in an era in which the boundaries between different media are disappearing. The case selected to explore educational media convergence is BBC Schools in the United Kingdom, which includes radio, television, and web educational contents. The project as a whole included three phases related to convergent educational resources: their production, the products themselves, and their uses in the classroom. This article refers to the products, focusing on transmedia intertextuality as a mechanism of media convergence.