Sensemaking in an online community after financial loss: Enterprising Jamaican investors and the fall of a financial messiah

Abstract

Online communities are popular sites for collective sensemaking. This study explores sensemaking in one such community following the closure of Olint Corp, a highly successful Jamaican investment club. After Olint’s disbanding, Jamaicans reconnected through online communities to make sense of their financial losses, to make sense of Olint – seen variously as an altruistic endeavour, a global currency trader, or Ponzi scheme – and to make sense of themselves as enterprising investors. This narrative inquiry unveils their rich, multi-voiced, fragmented storying of Olint and its founder, once praised as a ‘financial messiah’.