Agenda 2063 and Its Implications for Africa’s Soft Power

Abstract

Africa has struggled to counteract the negative images (ranging from diseases to war, terrorism, poverty, and crime) that it evokes in the eyes of the global audience. This has punctured Africa’s soft power potential and undermined its influence in the global arena, creating the need for the development of a strong and acceptable normative and strategic framework. In this regard, Agenda 2063’s strong commitment to the African Renaissance and a different and better Africa is critical. The article thus examines the potential of Agenda 2063’s Aspirations 3, 4, and 5 to enhance the continent’s soft power and boost its standing in the international system.