Affiliation:
1. Indian Institute of Management (IIM) Kashipur, Uttarakhand, India
Abstract
Along with advancements in information technology and related infrastructure, the gig economy is expanding to more and more cities in the world. In emerging economies like India, due to increasing urbanisation and Internet connectivity, many services are being delivered through technology platforms, and their numbers are growing fast. However, not much is known about the impact of app-based employment on the workers. The online food delivery sector is a suitable segment to probe the same. How vulnerable is this ever-dispensable food delivery employee in his monotonous job? These workers are employed under the mobile apps that control them like in a sci-fi game. What does it mean to be constantly under the mobile app surveillance? Does the flexibility of the gig economy impact the skills and aspirations of these boys? Does it dehumanise the workers and transform them into human drones? This study maps the lived experience of food delivery boys and their families, which has so far remained behind the celebrated success of the platform economy in India. Using both interview and participant observation methods to study gig workers and deploying dimensional analysis to unpack the context, this study finds evidence of unobtrusive dehumanisation. Given the mushrooming trend of such gig workers, the findings of this study call for a deeper analysis of the social impact of the gig economy and have far-reaching implications.
Subject
Organizational Behavior and Human Resource Management
Cited by
1 articles.
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