Discourse(s), social construction and language practices: In conversation with Alvesson and Kärreman

Abstract

This piece seeks to extend a conversation that Alvesson and Kärreman started in 2000 from the pages of Human Relations and are continuing in their 2011 article; a conversation that is of great interest well beyond management and organization studies. Through a linguistics perspective that is attentive to the peculiarities of the discourse vocabulary but also seeks to probe aspects of its conceptual import, I will explore the significance of understandings of discourse circulating within the social sciences. I will continue with reflections on select difficulties raised by ‘social construction-unlimited’ before highlighting some of the benefits of a social semiotic approach to ethnographic research centred on the concept of indexicality. I will conclude with an invitation to ‘bring the researcher back’, in an embodied engagement with the field that can help put discourse in ‘its right place’.