Affiliation:
1. Department of Management and Marketing, California State University, Fresno, California 93740-0007.
Abstract
This paper seeks to determine whether the implementation of a generic competitive strategy (Porter, 1980) reflects variations in the competitive variables of customer price sensitivity and product differentiability, and whether tailor-fitting business strategy to the competitive environment is associated with a higher level of financial performance. Data on 59 companies cross-listed in the Compustat financial data base were obtained from a content analysis of Fortune and Business Week articles during the period 1983-1984. The data partially support the expectations from the Strategic Planning Associates (SPA) matrix, particularly those defining the determinants of differentiation and cost leadership. The findings further suggest the value of an environment/strategy fit to improving the firm's financial performance, particularly its long-term earnings growth.
Subject
Management of Technology and Innovation,Strategy and Management,General Social Sciences,Arts and Humanities (miscellaneous)
Cited by
16 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献