How Do Personal Opinions Relate to Online Expressions? An Experimental Study Among Muslim Minority Groups in The Netherlands

Abstract

There has been much debate about how cultural differences between ethnic groups may affect the cohesion of multicultural societies. Still, we know little about the extent to which cultural differences between groups also materialize into behavioral differences, especially in online settings. To study this, we conducted an experiment in which second-generation Moroccan and Turkish Dutch participants first indicated their personal opinion on sexual liberalism, and then participated in discussions on this topic on an online platform. On the discussion platform, participants were randomly assigned to either a progressive, conservative or mixed online discussion. Overall, we found that the convergence between personal opinions and online expressions was stronger for progressive than for conservative participants. Additionally, conservatives (but not progressives) were less likely to express their personal opinions, and more likely to deviate from their personal opinions, when they were exposed to an incongruent versus congruent online environment.