Utilization of GPS Data Loggers and GIS Analysis for the Evaluation of Interpretive Signage to Influence Visitor Travel Patterns and Enhance Wayfinding in Parks and Protected Areas

Abstract

Interpretive signage is often used to influence visitor travel patterns and assist in wayfinding in parks and protected areas. However, there are few tools for managers to objectively evaluate the effectiveness of different interpretive signage. This study was conducted to demonstrate the utility of using GPS data loggers as an evaluative tool to determine if signage influences visitor concentrations, visitors’ time allocation, and visitor travel directionality. Researchers distributed GPS data loggers to all travel parties who voluntarily participated. Analysis revealed that GPS data loggers and complimentary GIS analysis were useful for evaluating the influence of different signage treatments on visitor patterns of use, location of use, and timing of use. These findings suggest that managers tasked with interpretation and visitor orientation consider using GPS trackers and GIS to better understand their visitors’ and plan where to focus messaging and interpretive efforts to meet managerial goals and objectives.