Measurement of Technology Behaviors: A Look at Texting Scales

Abstract

The measurement of technology behaviors occurs in everyday interactions with websites and smart devices, and can be applied to customize interfaces to improve users’ experiences as well as increasing revenues via targeted ads. This is possible because technology behaviors can reflect underlying personal and psychological characteristics about users that can be utilized to deliver custom-tailored content to each user. Texting is a one technology behavior that has been shown to be associated with a variety of psychological variables, including personality, depression, and anxiety, and has been shown to relate to socio-developmental differences among different age groups. Thus, the measurement of texting behaviors could have potential applications for researchers and practitioners. The present study examined a new scale to measure texting behavior: the Texting Behaviors Index (TBX; Schroeder & Sims, 2017), alongside two scales that measure problematic aspects of mobile phone use (Merlo, Stone, & Bibbey, 2013) and motivations for texting (Reid & Reid, 2007). Results indicate that measures from the TBX converge with the other texting scales, and support the TBX’s usefulness as a measure of texting behavior.