Comparing Traditional and Computerized Data Collection Methods: Applications for Warning Research

Abstract

Despite the benefits of the technology, adoption of computerized data collection has been slow. Application development costs and a potential loss of experimental control have both worked to inhibit the advancement of this technology. This study compared a low-cost, Web-based, survey development tool with the traditional paper and pencil method. 91 undergraduates completed a simple warnings experiment using either a paper survey or a Web-based computer survey. Results from these studies were compared to evaluate possible differences associated with delivery method. Analysis of the data found no significant main effect for delivery method and no significant interactions involving method. The lack of differences and similarities in the collected data are encouraging. Web-based data collection methods can enhance existing warnings research methods and participant populations.