Assessing Individual Differences in Decision Making Styles: Analytical vs. Intuitive

Abstract

Decision strategies are often characterized as being intuition-based or analytically-based. The use of these strategies is proposed to be associated with individual differences in propensity toward using different decision making styles. A reliable self-report measure, the Decision Making Styles Inventory (DMI), consisting of 15 items on each of three scales was constructed. The items were found to differentiate among an “analytical”, an “intuitive”, and a “regret-based” emotional decision making style. The analytical and intuitive scales were found to predict differences in performance in a complex dynamic decision making task. on a decision making subtask, a greater general reliance on an analytical decision making style was found to lead to poorer performance. Greater reliance on a more intuitive approach had no effect on this subtask, but was found to predict better performance as workload levels increased. These findings suggest that human performance may be significantly influenced when either a more intuitive or analytical decision style is used. Implications for training the adaptive decision maker are discussed.