Multicultural, Rapid, Collaborative, Iterative Design and Evaluation of a Warning Pictorial

Abstract

Cultural differences may affect a person's response to a warning, however, little research exists to help understand those differences. Developing warnings to address needs of additional groups, such as cultural minorities, would benefit from more time- and cost-effective processes than have been traditionally employed. This study describes the application of a rapid, collaborative and iterative prototype design and evaluation process to the development of a warning pictorial with a multicultural audience. Results of the study showed that the iteratively revised pictorial was sufficient for over 90% of the English- and Spanish-speaking participants to perceive the presence of a hazard, and to indicate that they would avoid the hazard. Implications for future research are discussed.