Reimagining HR Practices to Attract and Engage Gig Talent: An Organisational Perspective

Abstract

At a time when the gig economy and gig work are getting increasingly popular and offering infinite possibilities and solutions to age-old staffing and skilling problems, this article aims to explore the challenges and opportunities posed by this new model of engagement from the lens of information technology industry and the need for a paradigm shift in HR practices in such organisations to attract and engage gig workers. The article extensively relies on a review of the extant literature on the topic, including papers published in reputed journals, reports, news articles, podcasts, TEDx talks and perspectives of HR practitioners gathered through one-to-one interviews. The findings corroborate the need for a completely different approach to managing gig workers, including reimagining workplace structures and organisational systems, designing inclusive policies and adopting progressive HR practices to create an employer brand that resonates with gig workers.