‘Life @ Work’ Storytelling: Exploring a New Meaning of Employee Experience

Abstract

The global reset after the pandemic has changed the work aspirations of employees across industries and brought an unprecedented focus on employees’ experiences at work. Numerous studies have reported that increasing employee disengagement at work has ripple effects on business outcomes. Thus, providing valuable work experience to improve engagement at work has been a central theme of recruiters’ employee value proposition. In this article, we discussed online social media storytelling as a third-party employer branding practice and analysed the work experiences shared by employees via LinkedIn and Facebook posts. Through the content analysis of LinkedIn and Facebook posts, we discern Associated Pride, Nourishing Culture and Inclusive Explorations as the three key aspects of employee experience as perceived by the employees. This article contributes to the literature related to the emerging aspects of employee experiences and the potential dimensions of a compelling employee value proposition.