The Cooperative-based Marketing System in Tanganyika-Reference-Cited by-同舟云学术

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The Cooperative-based Marketing System in Tanganyika

Published:1967-10 Issue:4 Volume:31 Page:54-58
ISSN:0022-2429
Container-title:Journal of Marketing
language:en
Short-container-title:Journal of Marketing

Author:

Albaum Gerald¹,Rutman Gilbert L.²

Affiliation:

1. Associate Professor of Marketing at the University of Massachusetts.

2. Assistant Professor of Economics at West Virginia University.

Abstract

This article examines the distribution system that is being developed in Tanganyika. This development should be of interest to people concerned with marketing systems as it may very well be the model upon which other developing nations base their domestic distribution systems.

Publisher

SAGE Publications

Subject

Marketing,Business and International Management

Link

http://journals.sagepub.com/doi/pdf/10.1177/002224296703100411

Cited by 1 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Open air markets: uniquenesses about African marketing channels;International Marketing Review;2016-02-08

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