Truth in Marketing Theory and Research
Author:
Affiliation:
1. Paul Whitfield Horn Professor of Marketing, Texas Tech University.
Publisher
SAGE Publications
Subject
Marketing,Business and International Management
Link
http://journals.sagepub.com/doi/pdf/10.1177/002224299005400301
Reference81 articles.
1. Marketing, Scientific Progress, and Scientific Method
2. On Method in Consumer Research: A Critical Relativist Perspective
3. Relative to What-That is the Question: A Reply to Siegel
4. Relativism Revidivus: In Defense of Critical Relativism
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