Affiliation:
1. University of Rhode Island at Kingston
Abstract
Boundary spanning theory and role theory are used to examine the product manager's role in consumer industries. A research model depicting associations between environmental uncertainty, boundary spanning, role conflict and ambiguity, job satisfaction, tension and performance, and moderating variables is developed and tested with bivariate correlations, path analysis, and ANOVA. Implications of the results are given.
Subject
Marketing,Business and International Management
Cited by
46 articles.
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