Affiliation:
1. The Wharton School, University of Pennsylvania.
Abstract
This article takes as its central concern the diffusion of high technology innovation among business organizations. A set of propositions is developed that focuses on the competitive factors influencing diffusion. The article suggests how the supply-side competitive environment and the adopter industry competitive environment both affect diffusion of new technologies. The article seeks to extend the current behavioral paradigm for studying innovation diffusion by incorporating competitive factors as explanatory variables.
Subject
Marketing,Business and International Management
Cited by
132 articles.
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