Affiliation:
1. Assistant Professor of Administrative Science, The Jones School, Rice University, Houston.
Abstract
“We first survey the plot, then draw the model,” Shakespeare, King Henry IV, Part II, Act I, Sc.3 The visual presentation of a set of data facilitates its understanding and explanation. This paper describes how hidden surface routines can be used to construct two-dimensional portrayals of three-dimensional data. Data from a study on consumer preferences is used to illustrate the process.
Subject
Marketing,Business and International Management
Cited by
4 articles.
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