Decision Theory and Marketing Management-Reference-Cited by-同舟云学术

Decision Theory and Marketing Management

Published:1962-07 Issue:3 Volume:26 Page:7-16
ISSN:0022-2429
Container-title:Journal of Marketing
language:en
Short-container-title:Journal of Marketing

Author:

Buzzell Robert D.¹,Slater Charles C.²

Affiliation:

1. Graduate School of Business Administration, Harvard University

2. Marketing Research of Omar

Abstract

This article discusses three topics: a brief summary of decision theory as a tool of marketing management; a description of the nature and sources of wholesale bakers’ present marketing problems; and a step-by-step account of the use of decision theory in the analysis of one of these problems.

Publisher

SAGE Publications

Subject

Marketing,Business and International Management

Link

http://journals.sagepub.com/doi/pdf/10.1177/002224296202600302

Cited by 7 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Industrial buying during the coronavirus pandemic: A cross-cultural study;Industrial Marketing Management;2020-07

2. In Pursuit of an Ideal: The Editorial and Literary History of the Journal of Marketing;Journal of Marketing;1996-01

3. Decision Theory: Its Value in the Small Business;American Journal of Small Business;1978-04

4. A Bayesian Approach to Forecasting the Effects of Atypical Situations;Journal of Marketing Research;1972-08

5. Bibliographie zur statistischen Entscheidungstheorie 1950–1967 / Bibliography of Statistical Decision Theory 1950–1967;Bibliographie zur statistischen Entscheidungstheorie 1950–1967 / Bibliography of Statistical Decision Theory 1950–1967;1968