Trends and Innovations in the Marketing of Insurance

Abstract

What's happening in insurance marketing today? The gigantic institution of insurance has long been accused of conservatism, but evidence today points toward an awakened and dynamic era of change for the insurance business. Traditional marketing channels are being reappraised, and the predominant agency systems are being modified at the same time that innovations in direct-selling systems and group methods of marketing are appearing. Product diversification, automation, and other trends are noted. What these trends are, where they have come from, and how they may affect the future are explored in this article.