Author:
Brunner James A.,Mason John L.
Abstract
Perhaps the most surprising thing about our knowledge of planned shopping centers is the gap of quantitative information available on the subject. The literature abounds with judgments, insights, and discussions on the significance of population, household income, and similar variables; but presentations of a statistical nature are few and far between. This article considers the trade area dimensions of shopping centers by observing, in a quantitative manner, the significance of travel time on customer behavior.
Subject
Marketing,Business and International Management
Cited by
20 articles.
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