Affiliation:
1. The Medill School of Journalism of Northwestern University. Northwestern in 1957, and has been on the teaching staff since 1953.
Abstract
Markets are people. But what kind of people? Traditional demographic methods of classifying people into markets have lost much of their ability to discriminate prospects from non-prospects or poor from good prospects. This article brings many of the traditional as well as newer methods of market definitions together into a conceptual whole.
Subject
Marketing,Business and International Management
Cited by
7 articles.
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