Marketing during Periods of Shortage-Reference-Cited by-同舟云学术

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Marketing during Periods of Shortage

Published:1974-07 Issue:3 Volume:38 Page:20-29
ISSN:0022-2429
Container-title:Journal of Marketing
language:en
Short-container-title:Journal of Marketing

Author:

Kotler Philip¹

Affiliation:

1. Harold T. Martin Professor of Marketing in the Graduate School of Management, Northwestern University, Evanston, Illinois.

Abstract

What is the role of company marketing during a period of shortage?

Publisher

SAGE Publications

Subject

Marketing,Business and International Management

Link

http://journals.sagepub.com/doi/pdf/10.1177/002224297403800305

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