Affiliation:
1. Hofstra University, Hempstead, Long Island, New York.
Abstract
The FTC is showing concern with deceptive advertising of a subjective nature. The author discusses recent cases in which the potential for deception has been found to exist when an advertiser used visual and verbal cues to imply that a product possessed certain features which, in reality, it did not. Guidelines which apply concepts from the behavioral sciences are suggested for regulating implied and subjective advertising claims.
Subject
Marketing,Business and International Management
Cited by
13 articles.
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