Consumer/Voter Behavior in the Passage of the Michigan Container law-Reference-Cited by-同舟云学术

Consumer/Voter Behavior in the Passage of the Michigan Container law

Published:1981-03 Issue:2 Volume:45 Page:19-32
ISSN:0022-2429
Container-title:Journal of Marketing
language:en
Short-container-title:Journal of Marketing

Author:

Crosby Lawrence A.¹,Gill James D.²,Taylor James R.³

Affiliation:

1. Assistant Professor of Marketing, University of Nebraska, Lincoln

2. Candidate and Graduate Assistant, S. S. Kresge Professor of Marketing at the University of Michigan, Ann Arbor.

3. S. S. Kresge Professor of Marketing at the University of Michigan, Ann Arbor.

Abstract

The landslide victory of Michigan's “bottle bill” by popular vote contradicts previous findings regarding the small size of the ecologically concerned consumer segment. A survey of voter preference conducted just prior to the 1976 general election addresses this contradiction and some broader aspects of consumer environmental behavior. Implications for ecological marketers are discussed.

Publisher

SAGE Publications

Subject

Marketing,Business and International Management

Link

http://journals.sagepub.com/doi/pdf/10.1177/002224298104500203

Reference29 articles.

1. Alienation and Political Behavior

2. The Socially Conscious Consumer

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