The Nine Nations of North America and the Value Basis of Geographic Segmentation-Reference-Cited by-同舟云学术

The Nine Nations of North America and the Value Basis of Geographic Segmentation

Published:1986-04 Issue:2 Volume:50 Page:37-47
ISSN:0022-2429
Container-title:Journal of Marketing
language:en
Short-container-title:Journal of Marketing

Author:

Kahle Lynn R.¹

Affiliation:

1. Department of Marketing, University of Oregon.

Abstract

The utility of the concept of the “Nine Nations of North America” for segmentation was tested by comparing several geographic segmentation systems with values in a probability sample of the coterminous United States. The evidence does not mandate abandoning the Bureau of Census regions. Managerial implications are discussed.

Publisher

SAGE Publications

Subject

Marketing,Business and International Management

Link

http://journals.sagepub.com/doi/pdf/10.1177/002224298605000203

Reference41 articles.

1. The Nine Nations of North America

2. Alternative measurement approaches to consumer values: The list of values and the rokeach value survey

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