Affiliation:
1. (Ph.D., University of Pennsylvania) is Professor of Business Administration at Michigan State University.
Abstract
New types of retailing frequently start off with crude facilities, little prestige, and a reputation for cutting prices and margins. As they mature, they often acquire more expensive buildings, provide more elaborate services, impose higher margins, and become vulnerable to new competition. The author examines the history of numerous retail institutions to determine if this process really constitutes a “natural law of retailing.”
Subject
Marketing,Business and International Management
Cited by
63 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献