Criteria for a Theory of Responsible Consumption-Reference-Cited by-同舟云学术

Criteria for a Theory of Responsible Consumption

Published:1973-04 Issue:2 Volume:37 Page:24-31
ISSN:0022-2429
Container-title:Journal of Marketing
language:en
Short-container-title:Journal of Marketing

Author:

Fisk George¹

Affiliation:

1. Management Research Center, College of Business Administration, Syracuse University, Syracuse, New York.

Abstract

Because the environmental crisis is so unprecedented, few business leaders know how to assess ecological implications of marketing decisions. The theory of responsible consumption offers a guide to marketing policy that promises movement toward a solution of growing environmental constraints on managerial freedom.

Publisher

SAGE Publications

Subject

Marketing,Business and International Management

Link

http://journals.sagepub.com/doi/pdf/10.1177/002224297303700206

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